Priti Joshi, Bumble's vice president of strategy, says it was implemented after listening to "a passionate group of Bumble users who wanted to connect based on their star signs." The astrology badges have been well-received, she says, and have been "especially popular with Gen Z." In December 2018, Bumble introduced zodiac features that allow users to add their sign to their profile and filter their matches by sign. This renewed belief in astrology seeps into how young people use dating apps, too. Overall, 66% believe astrology affects romantic compatibility. In August 2019, MTV Insights surveyed 1,000 people ages 14 to 29, and found that 75% of millennials and Gen Zers believe in astrology. Whether you’re gently amused by astrology or you actively participate in the discourse, there's no denying its relevance, especially when it comes to how seriously young people take astrological compatibility when dating.Īs much as astro-naysayers may want to ignore it, young people really do take the stars seriously. You've probably noticed a resurgence in astrology’s popularity in the form of tweets, zodiac memes, and birth chart apps - even though the practice has been around for thousands of years. “What’s your sign?” might be the oldest pickup line in the book, but the question still plays a huge role in the lives of the astrologically inclined.
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